Semple could easily be accused of merely selling a light teal paint and marketing it as the same color produced by the recent experiment. It doesn’t matter whether it’s a paint or a swatch of colour or something or even a monochromatic laser, which generate the most saturated natural human colour experiences,” Roorda added. However, Semple has said that he took pains to create a unique paint product that would emulate the experience produced by the Berkeley experiment.