The merger received overwhelming support from the AAM and BPA boards and memberships, the Alliance for Audited Media and BPA Worldwide have merged to become the largest not-for-profit media auditing organization in the world. AAM and BPA have always been unique entities in the media industry – independent not-for-profit organizations, governed by boards including advertisers, agencies and publishers, focused on bringing trust to media transactions through audits and data distribution. By coming together, we can work with the industry as one auditing organization at this critical time when media and advertising are challenged with serious issues related to media quality, brand safety, privacy and sustainability.