The audience results of more than 7,500 static support faces from the 12 largest cities of the country are available in the planning software: the reach or the number of people who see the panel, the number of contacts recorded by a panel, for any period calculated as a multiple of weeks and for any target group. Optimization of the selection of support faces using a series of additional zonal criteria, such as the proximity of the support faces to various points of interest (eg: shopping centers, gas stations, supermarkets - over 12,000 pre-existing locations in the planning software) or the distance between the included support faces in plan. It evaluates the media plan made by selecting the supporting faces for the target group of the campaign.