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Survey: Publishers to Focus on Digital Subscriptions, Advertising Solutions in 2024
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As the year ends, we surveyed AAM publisher clients to learn more about their experiences in 2023 and what they hope to accomplish in the year ahead. When asked how AAM can help publishers, 47% said they would like AAM to share more successful programs implemented by other publishers, while 35% said they would like to know more about how buyers use their data. As digital advertising grows, AAM is focused on helping quality publishers stand out and earn recognition for their commitment to transparency through partnerships with organizations such as the Journalism Trust Initiative, JournalList and Ad Fontes Media.