SCHAUMBURG, Ill. (April 15, 2025) — The Alliance for Audited Media (AAM) is launching a certification program to help media organizations implement responsible, transparent AI practices that build trust with readers and advertisers. AAM is also releasing a new report – Ethical AI in Action: Eight Pillars for Transparent, Accountable AI Implementation in Media – as a companion to the certification at this week’s News Industry Mega-Conference in Orlando, Fla . To learn more about AI best practices, download AAM’s report, Ethical AI in Action: Eight Pillars for Transparent, Accountable AI Implementation in Media .