Progress against the elimination of measles has stalled, the World Health Organisation is warning. Poor progress in increasing measles vaccination coverage has resulted in large outbreaks of this highly contagious disease, throwing the 2015 elimination targets off-track. This funding gap is only recently being closed and the world’s children cannot afford yet another setback in progress. And yet measles vaccination is extremely cheap and a very good buy for public health, costing around $1 per child. The European region has seen measles re-emerge with outbreaks in a number of countries including Georgia, Turkey and Ukraine.