It is worth mentioning that Zune play count isn’t updated automatically as songs are played on the phone - it needs to be connected to the desktop Zune client to update the count. After taking a close look with WireShark when Zune desktop client was downloading profile information, I noticed that Microsoft uses a set of additional endpoints and the Zune card that is created locally does not use either of the two public URLs to retrieve data. If a song is registered with enough additional metadata, the artist picture displays in the Zune window (if in play mode and not playlist) as the song plays.