If you don’t know what AMP is, it stands for Accelerated Mobile Pages, a project led by Google to load content much faster on mobile devices. If you read through the AMP spec, you will realize that anyone can create AMP pages, and therefore, end up with an URL like this for their page: Granted, AMP pages also show the domain from which the content is originally fetched, but that is easy to ignore, especially for, cough* less technical users *cough.