If you can’t, you’re looking at vanity metrics - metrics that may make you feel good in the short-term, but will not positively influence your product decision-making process. Metric Actionable Accessible Auditable Bucket Snack search - time to success If you see long time to success indicators, it might give you a clue that customers are spending too much time trying to find the right snacks. Possible to validate and question based on telemetry and user action tracking (e.g. sending invites) Acquisition Customer churn Tells us how many customers are dropping-off after using our product.