In contrast, if at some point you want to change who hosts your site or which mail provider you use for your newsletter (thankfully emails are independent entities that can work on any platform), as Chris put it in the aforementioned blog post, your customers “[…] will still go to the same URL to get to your site, they will still receive your newsletter from your email address.” flowchart RL A[🦋 Microblogging Social Networks] -->|Shares/Clicks| B[🏠 Your Personal Site]:::home G[📽️ Video Networks] -->|Views/Content Referrals| B H[😀 Other Social Networks] -->|Shares/Clicks| B C[🔎 Search Engines] -->|Organic Search Results| B D[📝 Other Sites] -->|Backlinks| B E[⌨️ Direct Traffic] -->|Typed URL Traffic| B F[✉️ Email Newsletter] -->|Content Click-throughs| B B -->|Followers| A:::reverse B…