In a highly competitive hospitality industry, you must do everything to attract new guests, and retain your old guests.These are two major aspects of your business when it comes to generating more bookings, and revenue.Ê You need to have a well-planned hotel guest loyalty program to ensure that your property draws more guests. A hotel’s guest loyalty program holds no value if you offer some discounts on a spa service for a business traveller The corporate guest with a fixed purpose may not have time to use this service. If you have a hotel property at another location, add flexibility to your hotel loyalty program.Ê Allow your guests to redeem offers at your other hotel locations if applicable.