Make sure your opening paragraph is clear, easy to read and contains all the most important points about what’s in your press release. We’re happy to make any changes to your press release once it’s been published, but we suggest you get a friend, a colleague or even our copy-proofing add-on to minimise any errors that will undoubtedly put off journalists. Make sure you do your research to ensure that the publications you’re approaching write stories about the types of thing in your press release, otherwise it’s just a big fat waste of your time and theirs.