Getting rid of malware is expensive Recovering from a compromise is even more expensive Ransomware has a clear and speedy ROI Normal people don’t have a ton of important data And when you’re in the business of keeping people alive, you’ll pay that fee if it means getting back to whatever it is you do. Of course there is a ceiling on this, if the cost of hiring some security folks is less than the cost of paying the ransom, anyone with a clue is going to pay the expert to clean up the mess.