The book provides details of major projects like Gmail, Google Desktop, Google News and Google Toolbar, Google Books and the failure of Orkut. Failed China policy Bad start: Google sounded like Dog, GuGe (“valley girl”) didn’t rhyme with urban Chinese and Google was never able to come up with a good name. Worse journey: Google China was bad at fresh content compared to Baidu, was a regular target of Chinese government fines and its employees felt like second class citizens (with no access to production code), not to mention the personality cult of Kai-Fu Lee (every employee wanted to be given title of his personal assistant).