Anssi Vanjoki, outgoing head of Nokia’s smartphone division, likens mobile phone makers that adopt Google’s software to Finnish boys who “pee in their pants” for warmth in the winter. People looking for next cool gadget - they buy Samsung since Samsung has deep pockets for marketing budgets (No wonder, it’s the only Android OEM making any money on Android) Cheap smartphone buyers - they will buy low-priced Chinese no-name manufacturers. The choice of not having Google Services on the device will imply that Google Now, Google Maps and Google Play Store (and corresponding ~1 million apps) will be inaccessible as well.