If the financial situation requires, the CEO should clear off his head of the past glory, execute quickly to avoid leaks, be honest about the reason that its company’s failures and not the individual’s performance issues, layoff must be completed by the manager since the employee is going to remember every last detail of this day, the CEO should address the entire company, and after the layoff, the CEO should be present and visible. Some employees make products; some make sales, a CEO makes decisions. If your company is getting an acquisition offer for its product or the business, consider the eventual market if you think that the final market can be much bigger than what your company has realized and can you be number one in that.