From flu epidemics like swine flu to hurricanes, marketers love capitalizing on fears of selling food that boosts immunity with zero scientific evidence to hand sanitizers where hand wash would suffice. The younger generation hates it, therefore, a new brand of Vodka capitalized on that by having a better taste and a slow drinking ritual decided to take on the Russian market ( the author did not reveal the brand name). When Evian Water, a French bottled water company, entered China, their first attempt to sell bottled water flopped since they chose a well that tasted more like modern-day urban China than rural farmland, most of China was a few decades ago, after realizing this, they found new wells with grassy moldy taste and this time it succeeded.