Woke consumerism is born when woke companies prey on the insecurities and vulnerabilities of their customers. In 2020, after every single board in S&P 500 already had a female board member and about 50% of board seats in 2019 went to women, Goldman Sachs added a requirement for a diverse board for taking any company to IPO. Both woke inquisitors like Ibrahim Kendi and China’s President Xi Jinping, influence what’s allowed and what’s forbidden speech in American Universities.