After a wonderful week in San Francisco and Mountain View, the week ended in a disaster when my colleague and friend Adam was told to find another role at Google – Roughly translated: they laid him off without actually laying him off. A few minutes later Adam called back and suddenly things got real very quickly: Adam’s role had been terminated (as well as 4 other people from our DevRel team). I parked the car and headed back to Adam’s hotel where we, together with vmpstr and flackr from engineering who we closely work with, just sat there at the table listening to Adam vent, holding back his tears.