The key, researchers discovered, is pointing out the detrimental effect of alcohol on sleep health while providing counseling to help young people make healthy changes. In the study, researchers recruited 120 subjects between the ages of 18 and 25 who reported heavy drinking and sleep concerns. Data from the biosensors, along with personalized coaching, helped young adults cut back on risky drinking behavior and improve their sleep. Focus group research and other surveys revealed that young people are concerned about other aspects of their health — including sleep. “We used sleep and wellness as novel hooks to get young people in the door,” Fucito said.