Now the soccer legend wants to feed his fans by launching a farm shop featuring his goods, as well as a home brand with his wife, Victoria Beckham . Meghan Markle 's floundering As Ever brand is going to have some real competition in the celebrity jam market, as David Beckham 's farm-honed skills are going into a range of products, including the traditionally English fruit spread, RadarOnline.com can reveal. He knows people would come from all over to go to a Beckham Farm Shop. He’s taken lots of courses and really feels at home with nature, and it can become another extension of their brand," the source spilled. “It could easily be something to rival Meghan’s As ever brand – Vic knows she has the background and expertise to blow her out of the water if she wanted to.