Organised by Dubai Festivals and Retail Establishment (DFRE), thousands of exclusive family staycation deals and value-packed offers are still waiting to be discovered across the city’s top hotels and resorts – all available until 31 August . Redefining value for residents and visitors alike, this year’s offers have been specially curated to appeal to every preference and price point. DSS has also accelerated growth for the city’s hospitality sector, with seasonal occupancy and visitor engagement surging thanks to these limited-time rates. More than just a chance to save, these offers are part of a wider summer strategy to make Dubai’s world-class hospitality more accessible to everyone. ICONIC STAYS FOR LESSFor those seeking five-star indulgence, Dubai’s most iconic properties are offering exceptional summer rates and added extras.