To handle all of this, Kelan has an extensive tech stack powering the content production, website, email marketing, and membership sides of the business: Hence, the Savvy Mama membership, “It’s been such a blessing to take the stress off of owning the Savvy Couple and being so reliant on Google by having this recurring monthly membership that we can rely on,” Kelan added. With a powerful “double-dip” SEO strategy by co-producing videos and blog posts around the same topics, Kelan sees big potential on the video platform before AI-powered content oversaturates it.