To do this, a proposed navigational structure would have to (1) understand what the user intends to do at all times and (2) be flexible enough to transport the user to any place in the software based on the current user intention. Understanding user intentions requires fulfilling the pervasive user expectation that digital properties should behave in a more “human” way, where websites, products and services we design have an “organic conversation” with the user. UX designers create impactful spaces that sit comfortably at the intersection of business, technology, and design by creating flexible, adaptable navigational structures around well-defined user intentions.