At the Me2B Alliance, we are studying digital relationships to answer questions like “Do people have a relationship with technology?” Individual control over one’s data is a key part of local and international privacy laws like GDPR in Europe, and similar laws in California, Colorado and Virginia, which give consumers the right to consent to data collection, to know what data of theirs is collected and to request to view the data that was collected, correct it, or to have it permanently deleted. Abby Covert’s IA Principles—particularly Findable, Accessible, Clear, Communicative and Controllable—are remarkably appropriate tests for ensuring that the people who use digital technologies have agency and control over the data they entrust to these products: