Many developers and consumers are confused or surprised that Apple isn't catching these scams, given Apple has a process for App Review which every app must go through, and while I'm not surprised given the breadth of the problem, I find myself thinking it's very problematic for the digital economy and consumer confidence in buying services through what once was considered a safe place. From my own work, what I've seen is that when you don't have any way of validating whether someone is a good actor or bad actor, the reasonable default assumption is that everyone is a bad actor, and that's how Apple treats developers.