Back in the day, going to JCPenney with a roommate to get a matching comforter for a dorm room was really something. The headboard was the starting point for this dorm room, and the lamp is the unsung hero of late-night studying. Forget top bunk drama, today’s students have watched their fair share of HGTV, some have hired designers, and others hope their Instagram shots of their dorm room will go viral. “I ended up really liking it.”Big Bu$ine$$All this energy going into dorm design has become a niche business for designers and retailers, too. Then Dorm Love, known for affordable prices with “designer style,” is another business catering to the college crowd.