Cape Town’s Clifton Beach and Ballito on the KZN North Coast, through to salons and tanning beds, it’s an annual fixation from tan maxxing to UV chasing and all over tanning. Tan maxxing is the buzz right now. “Tan maxxing is everywhere online at the moment,” said Darelle Gardner of Colour Rush hair and beauty salon in Sunninghill. “It can become an escalating pursuit where a person no longer feels comfortable in their natural skin tone. It’s tan maxxing and UV chasing all rolled up into one.