And sure enough, as I started reading, I discovered there is a market phenomenon called “Disruptive Innovation” which often provides a 10x experience for the right customers when a recent technological advance is applied to fulfil their needs. Clayton Christensen and his group at Harvard, on the other hand, assert explicitly that a new firm can provide 10x experiences on the back of recent technological breakthroughs; only it’s more likely to be at the lower end of the spectrum of existing users of some product. An attempt at a 10x product improvement at the low end via the application of a recent technological advance constitutes a genuine circumstance for a Minimum Viable Product (MVP).