The first time I heard of the Journalism Trust Initiative (JTI) was at the Ethical Journalism Network’s conference in Istanbul – one of the panels brought a presentation of the new tool by Reporters Without Borders (RSF), which would shine a new light on the dire image of journalism around the world and provide an opportunity to re-invent new age journalism based on ethics. We went through several different phases of the audit: desk review (review of self-assessment and documents submitted); assessment findings through several lengthy calls, where we went back and forth proving and proving again that procedures in place are written in manuals and are in line with JTI standards; and finally the exit interview, in which we were presented with the findings.