Journalism Trust Initiative App (JTI) Turkish journalists are giving their backing to the, a powerful new tool for media transparency and accountability that may be key to the future of news media in a country where public trust in the news has fallen dramatically. At a pivotal meeting in Istanbul held as part of the Building Trust in Media in SEE project supported by the EU and UNESCO, Aidan White, Founder of the Ethical Journalism Network (EJN), delivered an inspiring message: in an age dominated by misinformation and sensationalism, ethical journalism can fight back and reclaim its social role as an independent guarantor of reliable and factual information.