In particular, it calls for the creation of new support structures that can advocate for digital journalists and content creators while promoting self-regulation. Supporting high-quality content creators and uniting them under protective umbrella organisations will empower creators, encourage them to self-regulate, and establish industry standards within a new culture of responsible communications. Most important, in this fragmented media landscape, is to recognise that digital creators and online journalists, working together, can reinvigorate the notion of pluralism and quality information as core values of democratic life.