That further action is needed to build upon the valuable work of the Ethical Journalism Network on self-assessment and independent certification carried out in the context of the UNESCO project Building Trust in Media in South East Europe: Support to Journalism as a Public Good, supported by the EU. That media organisations in the region be further encouraged to support transparency, ethics and credible self-regulation through self-assessment and independent certification through widely-recognised programmes, such as the Journalism Trust Initiative; That self-assessment and self-certification should apply also across the landscape of public service media; That this form of assessment and certification of quality journalism, transparency and standards should be adopted as a criterion by…