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Inside the playbook that took Nasty Cookie from home bakery to 7 stores and S$5M revenue
['Angelynn Tan', 'Yoganeetha Sivakumar', 'Ryan Tan', 'Vulcan Post', 'Michael Petraeus', 'Jayme Teo', 'Joanna Moghana']
Vulcan Post
Nasty Cookie was founded in 2018 by a 21-year-old bodybuilder as a side hustle, now it’s grown to a multimillion dollar bizSingapore isn’t short of cookie shops.
“My mom said it looked so ‘nasty,’ and from that day on, I decided to call the business Nasty Cookie,” she recalled.
Image Credit: Nasty CookieIn Oct 2018, Regine launched Nasty Cookie out of her home kitchen with just S$800, selling her products online.
“For me, nothing is impossible”Image Credit: Nasty CookieRegine also faced other challenges running Nasty Cookie’s Funan outlet—the grind was brutal, to say the least.
Featured Image Credit: Nasty Cookie
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'playbook']