Supermarket launches own iconic mascot cake to rival big favouritesAsda is unveiling Benny the Birthday Cake (£14.98) – a plushie-inspired character cake and most playful to date. ‌This week, Asda dropped one its most Instagram-worthy launches yet - launched a plushie-inspired novelty cake called Benny retailing for under £15. ‌Benny the Birthday Cake, costing shoppers £14.98, is a plushie-inspired showstopper designed to be the ultimate celebration centrepiece. And now, for the first time, Asda is bringing the trend to the supermarket cake aisle. Benny the Birthday Cake is available in Asda stores nationwide and online now, priced at £14.98.