There were the expected updates to existing products, including the iPhone, Apple Watch, and AirPods (detailed below), but an all-new iPhone variant was also announced. As expected, the price is higher than the iPhone 17 (below) and lower than the 17 Pro. Credit: AppleiPhone 17The 2025 iterations on the iPhone, iPhone Pro, and iPhone Pro Max come in a range of bright, cheerful colors. Apple Watch Series 11: The main emphasis is that the new watch is thinner and has more strap options. ET to reflect accurate pricing for the iPhone 17, iPhone 17 Air, and Apple Watch.