This is the first time AI Mode has gone beyond English, though last month, Google brought AI Mode to 180 new markets in English. Clearly, the brand is attempting to expand AI Mode beyond its initial US, United Kingdom, and India markets. They could also help Google's AI Mode compete with generative AI platforms that are increasingly used for search, like Perplexity and ChatGPT. In August, Google added agentic options to AI Mode, enabling it to make restaurant reservations. Critics and researchers point out that AI Overviews and AI Mode reduce clicks to external sites, but Google has denied that its new search options are hurting sites' traffic.