The Cyberspace Administration of China (CAC) vowed on Monday to combat content containing “malicious incitement of conflict” and “negative outlooks on life such as world-weariness”. Beijing requires social media companies to moderate content on their platforms, with posts strictly controlled to avoid anything deemed to be too subversive, vulgar, pornographic or generally harmful. The CAC had already announced penalties this month against three popular digital platforms — micro-blogging platform Weibo, short video app Kuaishou and Instagram-like Xiaohongshu — for allegedly neglecting content management duties. “Internet regulators will continue to focus on prominent illegal and non-compliant activities that undermine the online ecosystem,” the CAC added. The two-month campaign announced Monday by the CAC aims “to regulate the malicious incitement of conflict and the promotion of violence and vicious currents”, the CAC said.