The announcement comes following the season six premiere of the show, during which Rose spoke about a “failed” business venture that left her and husband Justin Rose “nothing”, later admitting on an Instagram post that the venture was “tied to” the beauty brand. Former partners and outside ownership groups are no longer affiliated with the brand as Rose takes on full ownership. "I am beyond excited to bring Wild Rose Beauty back home," said Whitney Rose. "This relaunch is deeply personal to me, it is about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts, and celebrates authenticity. “Wild Rose Beauty has always been about more than skin care, it is about creating routines that help people feel beautiful inside and out."