Tween accessories and beauty retailer Claire’s North American business has been saved from bankruptcy following its acquisition by Ames Watson. The private investment firm has purchased most of the retailer’s North American stores and its IP for US$140m, with plans to “modernise and revitalise” its identity across the US. The deal is expected to save between 790 to 950 stores across America, with the investment firm known for its ability to rebuild retailers. With the Claire’s brand, Ames Watson said it looks to focus on exclusivity, customisation and cultural relevance. Tom Ripley, Partner and co-founder at Ames Watson, added: “Every turnaround we have done begins with people.