“Today, virtual try-ons have a strategic impact,” said Ante. Yet despite clear consumer demand, most product journeys remain generic, relying on static photos and standard shade charts. Brands using virtual try-ons report:A 2.4x increase in purchase likelihoodUp to 64% fewer product returnsSmarter marketing decisionsReduced overproduction and waste“It’s immediate feedback,” Ante noted. Now you have it in real time.”2026: The year cosmetic brands can’t skip virtual try-onsLooking ahead, Arbelle sees virtual try-ons evolving into predictive intelligence. Arbelle’s next-gen beauty AI solutions are already delivering these outcomes, giving cosmetic brands practical tools to connect customer experience with businessintelligence.