In recent years, the genre has gained a foothold in Western pop culture, and the Grammys are taking notice. Recording Academy CEO Harvey Mason Jr. recently said that the Grammys were considering adding an award category for Afrobeats. Throughout the year, the Recording Academy – the group of music industry professionals that presents the Grammy Awards – accepts proposals for new categories from its members. Those proposals are then reviewed by a committee and voted on by the Recording Academy Board of Trustees. “My goal is to make sure that we represent all genres of music, including Afrobeats, at the Grammys.