Data from research firm Roy Morgan shows streaming video service HBO Max, which launched in Australia on March 31st (then known as just ‘Max’), has captured an audience of 851,000 Australians aged 14+ in its first full quarter online (April – June 2025). The leading streaming video service is again Netflix with 14,339,000 viewers (63 per cent of Australians) in an average four weeks – more than double any single other streaming video service. In fifth place is DAZN’s streaming service Binge with 2,754,000 viewers (12 per cent). Awareness of HBO Max is even more impressive with 9,201,000 Australians aged 14+ (40 per cent) aware of the new streaming service after just over three months in the market. The average household income of a HBO Max viewer is A$127,000 (€71,000), six per cent higher than the average, while 26.6 per cent of HBO Max viewers are in the top AB socio-economic quintile – a higher share than any of the leading streaming services.