Well, survey company UMR today released some research which gives at least some indication of the regard people have for the media – 25 per cent of respondents in a telephone survey of 750 New Zealanders aged over 18 years thought the media was inaccurately reporting the news. Only 35% said the media was accurate, 30% said the news was balanced and 27% said the media was willing to admit to mistakes.” Those who gave a 1+2 rating were deemed to rate the media as accurate, balanced or willing to admit to mistakes and those who rated 4+5 were deemed to rate the media as inaccurate, one-sided or unwilling to admit to mistakes.