Online travel agencies are racing to adopt artificial intelligence tools that can plan, book, and manage trips on behalf of customers. Platforms including Booking.com, Expedia and Airbnb are building systems powered by large language models to keep travellers within their apps, rather than risk being bypassed by third-party AI agents. He says Airbnb is going to become an AI-first application with agents that can book trips for you. Some see a chance to reach travellers directly through AI agents, avoiding the commission fees of online agencies. The next may be proactive agents that monitor travel disruptions and rebook flights or hotels without the traveller needing to intervene.