Lidl first unveiled its vision for the store on the outskirts of Tenby in November 2024. How the proposed store would look. (Image: Lidl)Pembrokeshire County Councillor Rhys Jordan, who represents the New Hedges area, has previously said there would be ‘better, more appropriate’ locations for the proposed store. However, a Lidl spokesperson told the Western Telegraph this week that there has been 'tremendous support' for the proposals and it is hoped that a planning application will be made to Pembrokeshire County Council soon. "We’re expecting to be in a position to submit a planning application in the next month or so and look forward to updating the community further in due course."