“Aren’t I better off buying this via YouTube on the exchange?”It’s a fair question if you’re an advertiser. The YouTube exchange (Auction/YouTube Select) provides a good path when efficiency and broad reach are the goal. Think of buying ads on YouTube through the exchange as buying a ticket to a music festival. You get in, but you’re at the mercy of the crowd — sometimes stuck in the back. Buying UPROXX Direct is like being side-stage with an all-access pass.