Bailey Zimmerman Will Make College Football Even More Exciting With Tailgate Pop-Up Activations

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Rising country star Bailey Zimmerman has a whole bunch of tour dates coming up in 2026. (The football connection is a natural one given that Zimmerman and Luke Combs’ “Backup Plan” is ESPN’s 2025 college football season anthem.) Today (September 22), Zimmerman announced a run of tailgate pop-up activations on college campuses. The Different Night Same Rodeo College Tailgate Experiences are tied to Zimmerman’s tour dates and there’s a lot to love about them. The takeovers actually already started this past weekend, with Zimmerman heading to Clemson University as the football team was taking on Syracuse.