The Indianapolis Colts have unveiled a custom-built electric guitar in honor of their late owner and renowned vintage guitar collector Jim Irsay. Now, preparing for their first season without his leadership since 1996, the Colts have combined his two great loves for a “Win for Jim” Stratocaster. The team has a mantra underscoring each season, and “Win for Jim” has been selected as the affirmation for this year. Throughout the 2025 season, Steichen will present the guitar to a player of his choice every Saturday night during a team meeting. “Even though he's not physically with us anymore, he's always with us in spirit,” says Steichen.