Culture is an area of policy that is hitherto underdeveloped at the European level due to how the Treaties classify it as a matter where the Union has residual functions or else a so-called “supportive competence” (Article 6 TFEU). What we learn from the European integration process is that decision-makers adopt a gradualist approach to EU affairs: they wait for things to reach a dead-end, for a crisis to be made manifest, before they interfere with arguments on the necessary involvement of the Union. An omnipotent EU is one that can, for example, enforce grinding austerity with greater ease; an EU whose business-centric modus operandi will make it turn culture into yet another market infested with Europe-wide corporate parasites in the fields of cinema, music, and the like.